Many Spanish and international media have praised the publishing of the ‘Gold Book of Guerrilla Marketing’.

• TV channels, newspapers, radio stations and websites around the world highlight the event with abundant positive feedback. Chinese state television CCTV broadcasted on several of its news shows that “guerrilla marketing is a form of art that reaches the public in a different way. It uses ingenuity, creativity and surprise rather than traditional media. Manuel Romero is a Spanish expert in this field.” In this report, the journalist Rubén Mato states that "the work Manuel Romero makes is not traditional at all and it doesn’t go unnoticed."
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An interview with Manuel Romero. "Guerrilla marketing disseminates the advertiser's message through surprising and unlimited means."

• How did you learn ‘guerrilla marketing’?
   

• I’m a journalist. I didn’t intend to devote myself to advertising or marketing, but personal and professional circumstances left me with a football at my feet and I took a shot. I took aim at the goal and it turned out that I showed some ability for guerrilla marketing. In the meantime I crossed paths with several advertisers who I was able to inspire with my passion for getting their messages and products across through new ways of advertising. It was a period when traditional media was languishing.
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The Gold Book of Guerrilla Marketing is only available on the Internet. An easy way to reach every corner of the world.

The Gold Book of Guerrilla Marketing by Manuel Romero (Innova y Comunica Media, 2014) can be purchased through Amazon. These Web-based stores offer the best price and immediate shipping of your order.

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It contains 27 chapters, the first of which is devoted to the purchase of part of the Wall and its transformation into various public monuments.

The publication of the Gold Book of Guerrilla Marketing coincides with the 25th anniversary of the fall of the Berlin Wall, a historic event which Manuel Romero recounts in the book's first chapter. The author, a journalist by profession, was probably one of the few Spaniards to cross from East to West Germany through the border crossing known as Checkpoint Charlie, at the intersection of Friedrichstraße and Zimmerstraße, in the hours following the announcement by Gunter Schabowski, spokesman for the then teetering government of the German Democratic Republic.

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The Gold Book of Guerrilla Marketing is a useful tool for both advertising professionals and scholars.

The Gold Book of Guerrilla Marketing (Innova y Comunica Media, 2014) features 837 photographs and 292 pages in which the journalist and advertising executive Manuel Romero recounts 27 practical cases of guerrilla marketing and publicity, conceived and executed by the author himself over the past two decades. It describes through documentation and photographs how he bought part of the Berlin Wall; installed the first advertisements in Moscow's Red Square and atop China's Great Wall; or how he transported across Europe a Scud missile purchased in Russia to form part of a monument to Peace.
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